On the topic of

Retention Frameworks

Discover frameworks and playbooks that increase renewal rates and build lasting member loyalty through value, belonging, and data-driven systems.

A Simple Onboarding Framework to Dramatically Improve Member Retention

Most “onboarding” is a receipt and a welcome email—and then silence. This simple onboarding framework shows you how to turn those first 30–90 days into a structured experience that keeps new members engaged, delivers an early win, and dramatically improves renew…

4 Reasons People Cancel Their Membership

Your member attrition (aka cancellation) rate is an important metric, but it’s difficult to make the right changes if you don’t know why they’re leaving.

The Spark Loop framework diagram showing three connected hexagons labeled Grow, Engage, and Retain, representing the community-led growth system by Bottled Lightning.

Not Sure where to start?

See Where Your Membership is Silently Capping its Own Growth

The Breakpoint Diagnostic shows you which part of your membership system is actually holding you back or whether you’re ready for a bigger strategic move.

In less than 5 minutes, you’ll:

Get a clear read on your memberships biggest breakpoint.
See how your membership is really doing across the key pillars.
Get tailored next steps you can act on immediately — including when a fix pack, an audit, or a deeper engagement makes sense.

Take the Breakpoint Diagnostic