Growth Systems

Masterclass: How to Cultivate Customer Understanding

How the Hero's Journey reveals your customers stages of need, their inner and outer experience, and how to identify the genuine impact of your service

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Taking the time to truly understand your target customers is an essential ingredient to your longterm success. The more you understand them, the language they use, and the complexities of their journey – the easier you’ll be able to get clients, and scale your business with irresistible services that not only get results, but deliver the transformation that your expertise promises.

While this step is higher-effort, it’s very high reward.

 

Starlight Mundy

Starlight Mundy is an innovation strategist and founder of Bottled Lightning. She helps organizations design communities and growth systems that actually work; driving engagement, retention, and transformation at scale.

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The Spark Loop framework diagram showing three connected hexagons labeled Grow, Engage, and Retain, representing the community-led growth system by Bottled Lightning.

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See Where Your Membership is Silently Capping its Own Growth

The Breakpoint Diagnostic shows you which part of your membership system is actually holding you back or whether you’re ready for a bigger strategic move.

In less than 5 minutes, you’ll:

  • Get a clear read on your memberships biggest breakpoint.
  • See how your membership is really doing across the key pillars.
  • Get tailored next steps you can act on immediately — including when a fix pack, an audit, or a deeper engagement makes sense.
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