Bottled Lightning
Proof-Driven Systems for Community-Led Growth
Bottled Lightning is a systems lab for SaaS, membership, and community‑led teams whose ecosystems don’t yet match the quality of their product.
We design, diagnose, and implement proof‑driven systems that increase activation, deepen engagement, and improve retention.
Start with a diagnostic that maps your current ecosystem, surfaces the real constraints, and shows you the shortest path to compounding growth.
Systems, Strategy & Momentum
Built On The Massive Impact Framework
Every engagement – from rapid diagnostics to full ecosystem design – is grounded in pattern recognition across memberships, communities, and customer platforms.
The Massive Impact Framework (MIF) aligns strategy, systems, and momentum so your growth loops, engagement architecture, and retention infrastructure reinforce each other instead of fighting.
You get a clear map of where you are, what’s blocking compounding results, and which changes will move the needle fastest.
Self Guided Systems
Access our library of frameworks, plug‑and‑play Fix Packs, and field guides for the biggest leaks in your community and customer ecosystem. Designed for builders who need real fixes right now.
Explore Resources –>
Diagnostics & Strategy
Get a clear read on what’s actually happening in your customer ecosystem. We map your data, journeys, and community design to pinpoint the real constraint and outline the shortest path to change.
Ecosystem Diagnostic –>
Guided Implementation
Need to deliver clear results? Partner with us to diagnose, design, and implement community‑led systems. Strategy, build support, and compounding engines installed in 90‑day sprints.
Activation Accelerator –>
Systems at Scale
Design transformation infrastructure across a product line or organization. For SaaS and enterprise teams, we scope custom engagements that blend diagnostics, design, training, and embedded leadership.
Exploratory Conversation –>
Latest Case Studies
Real ecosystems,
rebuilt for growth and transformation
From Booked-Out Expert to Licensable Culture System
Inside the strategy that moved Willhouse Global from “I am the business” to a stage‑based Culture of Belonging system that orgs can license and others can deliver.
A Multi‑Year Member Journey for an In‑Person Cohort Community
Turning founder‑dependent, high‑touch cohorts into a scalable ecosystem with a member journey, retention engine, and data backbone.
Turning a 10‑Year Frankenstack Into a Coherent Education Ecosystem
A 10‑year online education business was drowning in tools, content, and discounts. We helped them rebuild their customer journey, data layer, and offer strategy.
Start with a focused fix
Browse our library of self-guided systems, each designed to solve one high-impact problem fast.
Not Sure where to start?
See Where Your Membership is Silently Capping its Own Growth
The Breakpoint Diagnostic shows you which part of your membership system is actually holding you back or whether you’re ready for a bigger strategic move.
In less than 5 minutes, you’ll:
- Get a clear read on your memberships biggest breakpoint.
- See how your membership is really doing across the key pillars.
- Get tailored next steps you can act on immediately — including when a fix pack, an audit, or a deeper engagement makes sense.
Bottled Lightning is a systems lab for community-led growth, founded by Starlight Mundy, a lifecycle strategist who’s spent a decade translating chaos into repeatable frameworks.
Every method, diagnostic, and engagement is built on the Massive Impact Framework—the lifecycle architecture behind sustainable growth, engagement, and retention at scale.
We don’t just give advice. We design systems, facilitate implementation, and leave you with infrastructure that works long after we’re gone.
