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Segmentation

by Starlight | Feb 7, 2023

Game Changing Growth Strategy for expert coaches & consultants who want to scale their business with ease

✨ Real Community Starts Here ✨ Lately, I’ve

✨ Real Community Starts Here ✨

Lately, I’ve been thinking about what it takes to create real community—the kind that holds space for support, resilience, and genuine connection. It’s one thing to gather people, but helping them thrive together? That takes intention.

If you’re building a group, leading a team, or simply trying to deepen your connections, here are four foundational skills to focus on:

1️⃣ Heal Your Community Wound
We’ve all been hurt in community spaces—left out, judged, misunderstood. But healing this part of us allows us to receive and build community without those walls. Start here. 🌱

2️⃣ Practice Curiosity
Real connection begins with genuine curiosity. It’s more than small talk—it’s the kind of curiosity that makes people feel truly seen. Ask, “What’s one experience that shaped you?” or “What are you most passionate about right now?” The impact is real. 💬

3️⃣ Reciprocity (aka “Borrow Sugar”)
Borrowing sugar from a neighbor isn’t just about the sugar 😉. It’s about trust and knowing that help goes both ways. Show up with small actions, lend a hand, create a space where everyone feels comfortable contributing and asking for help. This is what makes community stronger. 🤝

4️⃣ Navigate Conflict with Care
Conflict is inevitable, but it doesn’t have to be destructive. It’s a skill to handle disagreements with compassion. Frameworks like Radical Candor or Emotional Intelligence help us face conflict head-on, which makes the community stronger and safer for everyone. ⚡️

Now more than ever, we need spaces where people feel supported and free to be themselves. Real change in any community starts within us.

So tell me: what’s one way you’re showing up for your community? 💬👇

From time to time, I have a few clients that need

From time to time, I have a few clients that need to work through a similar sesh - and I invite them all together to get it done - together.

Tomorrow (Thursday) we're going to be working on one of the most valuable and impactful parts of any recurring revenue offer: onboarding.

Onboarding is the most influential on your MRR (monthly recurring revenue), CLV (customer lifetime value), growth, engagement and attrition metrics.
This is a limited chance to join in and see what it's like to work together, as well as walk away with some truly LUCRATIVE strategy you can use to grow your membership offers.

I'd love to have you. Send me a DM, and I'll send you the link to sign up. ($99)
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EVENT DETAILS:

GET IT DONE CLIENT SESH: Create an onboarding plan that grows your recurring offers

How membership owners, coaches & expert program creators deliver a best-in-class onboarding experience (that TRIPLES customer lifetime value).

1. Considering evergreen sales vs. launches? Onboarding is the first success gate.

2. Retention numbers making you itchy? Onboarding is where that number gets turned around.

3. Engagement and legit client results less than what you hope for? Say it with me... Onboarding. lol

4. Want the sort of folks who stick around for life because they've found a home with your vision? It all starts the second AFTER they hit the buy button.

During this 90-minute active working session we're mapping out exactly what your offer must include in an onboarding experience that creates highly-engaged, longterm, and lucrative customers.

Create an immersive, engaging & retention-boosting onboarding plan that delivers high-value, invested, longterm customers (plus 3x CLV, no big deal 😉).

We're getting "advanced and fully grownup onboarding" planned and sketched out together during the sesh, so it'll be ready to delegate, write and implement. This workshop is NOT for folks who don't have onboarding for their offers yet and need to start at square one.

Hit me in the DMs to join.

Get an INSTANT orientation to what your members va

Get an INSTANT orientation to what your members value most about your offer.

This question always uncovers gold.

(You following me on Threads? It’s starting to grow on me 😜)

So... it's that time of year again. Everyone is pr

Sometimes a simple obstacle is doing more damage i

Sometimes a simple obstacle is doing more damage in your business and than you might realize.

The "job" for this project was simple - untangle an overly complex and outdated email marketing system in her B2B consulting business and enhance her membership experience with a superior platform.

Today, the doors opened and new members are flooding in to an upgraded platform & membership experience, a killer onboarding process, and existing members ready to invite their circle of peers.

She now has segmenting, welcoming, nurturing, and conversion sequences that efficiently drive her business growth.

But while it's all simple and straightforward now, it hasn't been - for a WHILE.

Despite running a successful, revenue-generating membership for years, the systems managing her membership and marketing her offers had become decrepit and untenable.

Her ability to scale, grow and get results had been squelched in the process.

She had spent nearly 18 months "just letting it ride" while the obstacle of her tech, systems and inefficiencies slowed the growth of her biz across the board.

Only 8 weeks after we began our collaboration, the anvil of her membership and system obstacles have been turned into a lucrative, motivating tailwind.

She's seeing an immediate ROI on her investment in solving the problem (which always feels good), but more importantly...

She's fallen back in love with her membership.

She's popping in to send thoughtful campaigns, deliver guidance and see immediate engagement - where before, she didn't even want to log in (and her members didn't either).

She's saving money she used to spend to manage and update a complex system, because it's not complex anymore.

She's got documentation & SOPs so anyone she works with can help when she needs it.

With the migration behind her, new members coming in, and a marketing system that gets results...

The floodgates to her inspiration have been flung open.

Sometimes, the obstacle in front of you is having bigger impact than you realize.

If you're ready to get the help you need - let's talk. My DMs are open.

#community #systems #strategy #growth #marketing #membership

Everyone working SO HARD to get new members, to se

Everyone working SO HARD to get new members, to see them walk out the back door a couple months later....

⚡️ THE REAL MONEY IS IN RETENTION ⚡️

And retention STARTS the minute they hit the "buy" button.

THIS?! 👇🫢🤢
- Welcome Email
- Purchase Receipt Email
- Platform Login Email

DOES NOT AN ONBOARDING EXPERIENCE MAKE.

A great experience can be simple and wildly effective.

⚡️⚡️The ROI is 3x CLV PER CUSTOMER ⚡️⚡️

Yeah. Go ahead and do that math. 👀👀

Ready to stop letting your hard work walk out the door? 😤

I've got an Onboarding Planner that will ask help you strategically plan and produce an onboarding experience that gets results no matter where you host your programs. 🫴✨✨💖

It's yours if you want it 👇

Say HELLO in the comments, and I'll pop a link to your DMs.

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